It used to be that generations of one family would patronize the same restaurant or hotel. Customer loyalty was natural and accepted as a given. Today’s competitive market has changed all that. New hotels with new concepts or more refined service open every month, and people try them out. Wherever […]
In order to compete successfully you must differentiate your product or service. The mad competitiveness has become common in today’s business world and many executives believe the companies can become more competitive by cutting costs and installing advanced electronic machinery or devices. Reality is indeed different. The following aspects of […]
Over the last two decades, while teaching at the hotel and restaurant management school of a university, and running the school’s dining room (as a laboratory for students) I have had the good fortune to observe many students in action. The restaurant management course was so structured that every student […]
Hospitality establishments have two ways to attract guests – direct selling and advertising. Direct selling is the backbone of the industry although advertising has proved to be more important. Hospitality Industry Advertising creates awareness of the property before making a sales call. These days, advertising is becoming more widely used. […]
The importance of public relations has been growing exponentially in the last two decades. Even military leaders realize that public relations are an important tool to communicate with the public and spread the message. Public relations is all about co-ordination of all kinds of departments within an organization, i.e hotel, […]
The general manager of a hotel must know sufficiently about each department in his/her property, from rooms division, to food and beverage, engineering, marketing, accounting, controls, security, sales and promotion, repairs and maintenance, forecasting, psychology just to name a few. He/she must also pay attention to trends and “divine” the […]
Everyone in the restaurant and food processing industry knows that young people hardly ever cook, and busy families rely on ordering food in, or take out, or buy convenience foods to re-thermalize, or finish cooking. Catering services are preferred for parties, and events too big to organize by the host. […]
The art and science of management has been defined by many scholars, and predictably, all definitions differ, even if ever so slightly . While some claim planning to be important, others believe directing people is crucial, yet others are of the opinion that the very essence of good management is […]
