Champagne, tucked in northeastern France, approximately 140 kms. from Paris, is a celebrated sparkling wine producing region that made this wine world famous.
Dom Perignon, and Dom Ruinart are credited with the invention of “bubbling” wine, but researchers established that vignerons in southwestern France were the first to produce sparkling wine.
Champagne entrepreneurs made it famous by promoting it relentlessly, effectively, by spending untold amounts of funds all over the world.
Marketing is the lifeblood of champagne.
Champagne tastes great when the vintage is successful, otherwise the winemaker must be able to blend well to create a fine wine.
Presently, there are 3000 champagne producers of which Moet et Chandon is the biggest with 55 million bottles.
LVMH (Louis Vuitton, Moet et Hennessy) is the holding company of Moet et Chandon, Krug, Veuve Cliquot, Dom Ruinart all of which are well known producers of fine champagnes.
Each champagne house must carry an inventory five times the current sales. By this calculation, Moet et Chandon carries an inventory of 275 million bottles of champagne. If this is multiplied by the cost of each bottle, the amount exceeds three billion Euros.
Legras et Haas is a relatively small family run operation producing 150 000 bottles from its 35 hectares of vineyards in Chouilly, and Cote de Blancs.
Although big champagne houses export to many countries and promote their brands endlessly, small family run houses are now starting to export to North America and compete successfully with world brands on quality and price.
Legras et Haas is one of them.
Recently, Jerome Legras, the marketing expert of the family was in Toronto for a tasting.
The champagnes offered were:
Champagne Tradition ($ 61.95)
It is an elegant fruity, vibrant and light wine. Good as an aperitif or with light seafood.
Champagne Rose ( $ 68.95)
Offers strawberry aromas, and elegant and refined mouth feel.
Grand Cru Blanc de Blancs, 2007, ($ 89.95)
This is an ethereal, elegant, fruity, balanced wine with a long aftertaste.
Grand Cru Blanc de Blancs ($ 74.95)
Aromatic, light, fruity, and impressive.
Grand Cru Blanc de Blancs Extra Brut ( $ 77.95)
Was the lightest of all Legras et Haas champagnes of the tasting, offering fine aromatics, is refined and elegant in texture
All of the wines are consignment and available through
Mellecey Wine Group
For orders contact email@example.com
Telephone 519 636 3161