Value Wines

Millions of wine drinkers and a lot of wine writers constantly use the word value. Yet value is a perceived notion never absolute – for a millionaire, $ 100.00 means little, for a student with $ 50.00 in his pocket, $ 10.00 means a lot. You do not perceive something until you have the right metaphor to perceive it.

First and foremost, value does not mean inexpensive. A value wine may cost

$ 50.00 or more yet is worth its price when compared to other wines in the same category.

Pricing structures and distribution channels in each jurisdiction also play a role in value. Generally, in regions or countries with alcoholic beverage distribution monopolies, prices are higher.

Wineries also consider markets in their basic pricing. If they want a presence in a market, they may offer their brands at low prices in an attempt to gain market share.

Value wines must be widely available. If you have spend a lot of time to chase down a wine, it might not be worth the effort.

Value wines must be ideally consistent, or taste very little different to the previous batch. Generally, commercial brands offer consistency in colour, and taste due to blending. A single vineyard wine will not and cannot taste the same every vintage since climatic conditions vary during the growing season.

This is true in northern hemisphere countries more than in southern hemisphere jurisdictions.

A value wine must offer a certain level of pleasure and not be an alcohol liquid to wash down food, or be gulped just to get inebriated.

Any wine worth enjoying must offer some organoleptic pleasure, and offer some flavour at texture, and taste of `somewhereness`.

`Factory wines` fail to project any special identifiable flavour, colour and texture, other than fruitiness, alcohol, and some acidity. They can originate anywhere in

the world and you would not be able to identify them.

Generally, value brands offer a track record of flavour, style and texture.

Good ways to discover value wines is a comparative tasting of same price range of cost (say $ 10.00 to $ 15.00) and conduct a blind tasting. Participants should be at least (six to eight people) of mixed gender, relatively same age, and background.

The term of priceéquality ratio is apt, but here again one must consider the relevance of price and perception of quality.

There are any people who bid thousands of dollars to old (often too old and `decrepit` wines), not because of taste or texture, but more to obtain a rare object (in this case a bottle) that few people or no one possesses.

They are buying nothing more than an antique!

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